Why this design?

[Mr. 16 gauge]

Can anyone tell me why this bullet is designed the way it is, i.e. what benefit does it give you folks who do cowboy action shooting?

http://www.grafs.com/retail/catalog/product/productId/7751

I see other companies offering something similar.....I was just wondering....it doesn't seem to be fish or fowl.

Thanks in advance...........

[GoodOlBoy]

the round nose flat point design is accurate, it has more than enough energy transfer to ring steel (or take down a deer), the flat point doesn't cause issues with tubular magazines, and the wide lube bands give you more than enough space for lube to keep from leading a barrel, and the deep crimp groove keeps you from jumping crimp with heavy loads.

GoodOlBoy