[fabsroman]

WT,

There are a couple of flaws regarding your analysis on the cost of a Mathews bow consisting of a ton of advertising. Now, I am not saying that you are wrong, I am just saying that you have no facts to back it up. Sure, Mathews does a lot of advertising, but how many bows do they sell in comparison to Parker. What is their advertising expense compared to a percentage of sales dollars? That is what you have to look at to figure out how much you are paying in advertising for a bow. Parker could have a higher percentage of sales dollars going to advertising, but not as big an advertising budget as Mathews because they don't sell nearly as many bows (i.e., they don't have the income to support a huge advertising campaign). Give me the financial statements of both companies and then we can do a somewhat more informed analysis of which bow's price consists of a higher percentage of advertising dollars.