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I think that was a huge part of the problem: no mine company media spokesman. As you say, when they can't get a usable 20-second sound bite from a talking head - they make one up.
You learned well, Nulle.
For a couple of years, I actually had a consulting business to provide such a service to small companies. I called it "The P.R. Department." For a contingency fee, I'd write their media response emergency plan, train a person to be their spokesman (or learn enough about them to do it myself) and give tham annual updates.
Not one company saw either the value of that or the danger of NOT having that. Just like that mine, probably.
They do now, I'd bet.
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