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That's exactly what I think happened:
Small company - no full-time media spokesman, no media response plan, no senior manager designated as media contact.
Top that off with a "the media can wait, we're busy now" attitude (which is completely understandable, but fatal to company image) and you have a media-spread false rumor, a three-hour delay in correcting it, and years of litigation followed by bankruptcy.
Now watch, not ONE other mine or business anywhere will learn anything from this tragedy.
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