I looked up the pricing on their web site, here it is.
Trophy Fees - Hunts Types Available
140-150 B&C $100/inch - Management Hunt - up to 140 B&C
150-160 B&C $200/inch - Limited Hunt - up to 155 B&C
160-170 B&C $300/inch - Super Hunt - Unlimited
170 B&C + $400/inch
Evidently this guy was after a $100/inch deer and probably shot one that was $300 or $400/inch (according to rexkramer.com that bad judgement call cost him an extra $14,570)
A bigger concern is why everyone in the truck has a beer - the driver included.
gd