True enough, no one is forced to buy what they dont want. However Razmuz was speaking of the fact that gun mags push the newest thing. You never read in a magazine " This new rifle is a piece of crap, not accurate, and ugly to boot." You may read about a gun everyone thinks would be junk, but isn't, never about how the latest thing from Browning or Remington just ain't all that. The NRA magazines seem to have a little more guts about pointing out the flaws in a given piece of hardware, but mags like Guns, Shooting Times and Guns and Ammo never test a gun that they dont like. Their stock in trade is convincing us that we can't do without a cartridge that is travelling 150fps faster at 500yds than a 30-06. I doubt I will ever have an opportunity to shoot at a deer at 500yds, and if I did I would probably miss, and it would not be because my 30-06 was not going fast enough or my ruger rifle was not accurate enough, it would be because I just cant shoot that good.