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The first thing I would do is check the rules of whatever organization governs the sport. Some are pretty strict about the definitions of amateur and professional and a lot of those rules involve having sponsors and how money is raised.
Once that has been done, figure out the territory in which this young man is seen when he competes. Is it regional? Is it all over Canada? That will give you an idea of what companies you should target. If he is regional the bigger companies in that region are good targets. If he's national, then national companies would be better.
You might target the companies that make the guns he shoots. If he wears shooting gear, target those companies.
The main thing is to be sure that, however they go about raising the money, no rules are violated.
GSG
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