Most transactions are fine. Always take a good look at the feedback comments before you bid on anything.
The big rule is the same as with anything else: if it starts to seem hinky, it probably is. That is especially true for an item that you bid on and the item is retracted from sale before the end of the auction, followed by a surreptitious email from the seller offering it again under some pretense. Ask Fabs how THAT scam works!
Most of the bonafide retail shops that offer items on eBay are legit. They may offer used stuff but ID it as such in the ad.
(I got a $250 golf driver just today. It is mildly used but I paid only $5 for it plus $13 UPS delivery. A steal even by eBay standards. On the flip side, I bid and won a fish finder last week, only to have the store/seller admit they no longer had one in stock. They offered another model as replacement, but I declined. They did make a prompt refund and I gave them a deserved neutral feedback rating.)
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