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Just go to any mall and browse the stores.
This merchandise is widely available at Sears, Macys, Dillards, Kohls, teens shops, and any t-shirt shop.
If 100 people bought something with Che Guervera on it, maybe 10 are going to have a remote clue on who it is and perhaps no one would be able to identify him by name.
The historical/political aspect and the mechandising aspect of this is two completly different things.
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