[skeet]

According to one of the former remington VP's.. at the end of production the cost to produce the 788 was approx 40 percent of the cost to produce the 700. The powers that be in the company knew they were competing against their own product. One or the other had to go. The profit margin was much higher on the 700 so they quit making the 788. When they started producing the 788 it was for a very good reason. Cost. It was so much cheaper to make the 788 it was thught to be a good money saving exercise. This was the era of the big cuts in production costs by Winchester in the middle to late 60's -early 70's....remember the post 64 M-70? Remington had started to make the 700 with pressed checkering etc. They were looking for cost cutting measures too. When they quit making the 788 the 700 was fancied up at the same time to make it more appealing. Wonder why? Sure money was a deciding factor...but it always is even if not the only factor. It is really true that they had made an ugly gun that was wayyy too good for their profit margin