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Marketing Hype. Same with the terms 'turbo' and 'extreme'. Stamp a catchy buzzword onto the product, never mind the product is out of context to the true meaning of that term. If it helps sales, that's all that matters! Remember, nearly all companies now are run by the bean counters, not the enthusiasts that began the company.
Been done for ages - look at those Colt "Government Models" and "Commanders" sold over the decades, that are not as issued by the military.
Marlin's "Guide Gun", mostly owned by armchair hunters who go onto a managed hunting lease for a couple weeks a year.
In short, the 'bottom line' drives it.
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"A bold spirit embiggens the smallest man!"
Jebediah Springfield
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