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While you are correct that there are many used Ithaca Model 37's available, there is clearly a market for NEW ones at $1k.
I think the "targeted buyer" is an experienced hunter, who probably does own an older Model 37, or even several. That person may have been successful in business, and now has "extra money" to spend on his hobby.
The new Model 37's are available in the specific gauge, barrel length, and with choke tubes that the buyer specifies. I recently shot one of the new deluxe Model 37's in 28 gauge, and it was very well finished. I doubt that many older guns were made in 28 ga. or .410. One would look long and hard to find a nice one.
Many new shotguns cost more than $1k - Citori's, Guerini's, Beretta's, etc. The Ithaca price is not that different, or out of line.
I, for one, am very happy that the Ohio company is still making new Ithaca pump guns.
gold40
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