Hornady Ultrasonic Case Cleaner?

[dovehunter]

I was looking through the latest MidwayUSA sale catalog the other day and noticed that Hornady has come out with an ultrasonic case cleaner that apparently employs a liquid cleaning solution of some sort. The price of the device and the cleaning solution appears to be competitive with that for conventional tumbler-type cleaners and the dry, granulated cleaning media that they use. Does anyone know anything about this type of case cleaning device and, if so, would it be effective?