Tight resizing

[tooldummy]

This morning I am reloading some .308 Winchester once fired brass I bought from Midway USA. I am using new Hornady dies that I thoroughly cleaned before using. I am using Sinclair lube, and am lubricating the inside of the case. I have loaded .223 and .270 before, and although the .270 was a little harder to resize, this .308 is really something else! I am a big guy, and have to stand up and with both hands really force the handle of my press down. The first time I thought it was just too tight and took the die apart and checked everything. I took a q-tip and lubed the inside of the die just to make sure it had enough lube. I was sure I was going to stick a piece of brass in the die. I've did about 20 pieces so far, and it is maybe a little easier now, but is so much pressure to resize .308 common? When I go on the upward stroke it seems fine. Any help or comments appreciated.