Preference for primers or does it matter?

[ApacheHunter]

Okay, I'd like to get some Federal Gold Medal Match primers (large rifle) but does it really matter? It seems that as long as I am being consistent and starting my loads below max that any large rifle primers will work. I understand that the primer pocket must be cleaned and deburred. Usually, I've seen them listed by the few hundred so I'll be using the same thing for a while. So, is one truly better than the other?